View Pit Stop page for race #1642 by hiteshkhasiya — Ghost race
View profile for hitesh (hiteshkhasiya)
Official speed | 54.42 wpm (113.78 seconds elapsed during race) |
---|---|
Race Start | September 13, 2017 7:07:27am UTC |
Race Finish | September 13, 2017 7:09:21am UTC |
Outcome | No win (4 of 5) |
Opponents |
1. luuanh (76.96 wpm) 2. dizo (72.56 wpm) 3. 4beth_esda (70.63 wpm) |
Accuracy | 94.0% |
Points | 87.97 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |