View Pit Stop page for race #154 by djoshuahebert — Ghost race
View profile for Jochwa (djoshuahebert)
Official speed | 76.90 wpm (80.52 seconds elapsed during race) |
---|---|
Race Start | February 11, 2019 7:30:48pm UTC |
Race Finish | February 11, 2019 7:32:08pm UTC |
Outcome | Win (1 of 4) |
Opponents |
2. ishampine (66.38 wpm) |
Accuracy | 96.0% |
Points | 124.32 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |