View Pit Stop page for race #148 by gazzab — Ghost race
Official speed | 47.47 wpm (130.44 seconds elapsed during race) |
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Race Start | November 9, 2017 9:07:14pm UTC |
Race Finish | November 9, 2017 9:09:24pm UTC |
Outcome | No win (3 of 3) |
Accuracy | 96.0% |
Points | 76.75 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |