View Pit Stop page for race #125 by kivanfan — Ghost race
View profile for Kivan (kivanfan)
Official speed | 77.79 wpm (79.60 seconds elapsed during race) |
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Race Start | June 15, 2018 8:05:45am UTC |
Race Finish | June 15, 2018 8:07:05am UTC |
Outcome | No win (2 of 4) |
Accuracy | 96.0% |
Points | 125.76 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |