View Pit Stop page for race #120 by ghassanbarghouti — Ghost race
View profile for Ghassan (ghassanbarghouti)
Official speed | 90.62 wpm (68.33 seconds elapsed during race) |
---|---|
Race Start | April 22, 2018 2:39:38pm UTC |
Race Finish | April 22, 2018 2:40:46pm UTC |
Outcome | No win (2 of 3) |
Accuracy | 98.0% |
Points | 146.51 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |